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My Commitments

(This is how my work style looks like)
Culture is a Driver

I believe that a strong, positive culture is essential for driving success. A great culture fosters teamwork, innovation, and a sense of belonging,

Approachability is a Virtue

I value approachability because it encourages open communication and collaboration. Sharing ideas and asking questions are always welcome

Feedback is Learning

I see feedback as a crucial part of my learning process. Constructive feedback helps me identify areas for improvement, understand different perspectives, and enhance my skills.

Strategy is Not Details

I recognize that strategy involves big-picture thinking and long-term planning. I focus on setting clear goals and objectives where specifics can be worked out as we move forward.

Moving Quickly is Not Quality

I understand that moving quickly does not necessarily mean producing quality work. Balancing speed and quality is key to delivering successful outcomes.

Solutions are Iterations

I understand that effective solutions often require multiple iterations. I embrace a mindset of continuous improvement, knowing that refining and testing leads to better results.

Some Decisions are Reversible

I acknowledge that not all decisions are final and some can be reversed if needed. This allows me to take calculated risks and make decisions more confidently.

More to come when we work together.

Noah Hassan

Head of Conversational AI Experience
hey@whatabouthassan.com
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I've spent over 14 years designing human experiences.

Teams from 3 to 35 designers have benefited from my expertise across industries such as telecommunications, entertainment, automotive, education, and customer service whether it is B2B or B2C.

My dedication to support is reflected in giving workshops to over 80 people and lecturing 400 people.

My dedication to support is reflected in giving workshops to over 80 people and lecturing 400 people.

In the last 6 years, I've focused on conversational AI. I nourish and lead design teams to deliver for over 10 years now.


In the last 6 years, I've focused on conversational AI. I nourish and lead design teams to deliver for over 10 years now.


I've coached over 50 people, guiding them to reach the next level in their UX careers.

I've coached over 50 people, guiding them to reach the next level in their UX careers.

▴ Bring ideas to life
■ Make a real difference
● Help and enable others

Bringing ideas to life through design team collaboration and leadership
‍I am an expert builder who relies on a decisive understanding of what is possible and what is not. This allows me to bring teams together with a clear purpose and mutual trust to realize ideas. I invest significant time and energy in alignment, while maintaining enough autonomy so each team member contributes meaningfully to solving the right problems.
On a larger scale, I use design and systems thinking to make cross-functional collaboration a reality. I place high importance on shaping effective processes rather than being outcome-focused alone. I work with a short-term mindset anchored in long-term direction. Based on experience, this is a virtue that helps people and teams succeed in a sustainable way.
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Growing evidence: Products and projects at my workplaces.

Making a real difference through sharing knowledge and know-how
Knowledge sharing is central to how I work and lead. I actively create learning moments through structured design critiques, workshops, and informal sparring to raise the collective intelligence of the team. I focus on transparency in thought processes, decision-making frameworks, and practical know-how to build trust and accelerate growth.
Change takes time and is not guaranteed to move in one direction. That is why I design and refine frameworks that help teams learn and adapt faster. My curious and nerdy nature drives me beyond the workplace to organize meetups and host conferences as a way to create communities built on knowledge exchange. The goal is to benefit not only individuals but also to advance the industry by challenging the methods we use.

Growing evidence: People I worked with at my workplaces and volunteered with through NGO initiatives.

Helping and enabling others through personal growth and support
I believe in human connection and doing what we can for the people around us. I see leadership as a responsibility to support the growth of others. I take the time to understand individual motivations and strengths, and I provide guidance that supports both performance and personal development.
Through honest feedback, coaching, and a focus on psychological safety, I create a space where people feel encouraged to take risks, reflect, and grow. My goal is to help others succeed in their current roles while also preparing them for what comes next.

Growing evidence: People I worked with at my workplaces and volunteered with through NGO initiatives.